A Landmark Commitment to Infant Safety: Naturepedic Trains Its Entire Sales Team in Safe Sleep Through Partnership with First Candle
At First Candle, our mission is clear and urgent: prevent sleep-related infant deaths and support families so every baby reaches their first birthday. Achieving this takes more than education alone — it takes committed partners who take real action to protect infants both in communities and at the point of purchase.
Today we’re proud to highlight a major milestone in this work. Naturepedic, the celebrated organic mattress manufacturer and a long-standing First Candle partner, has officially completed safe sleep training for every sales employee across all of their stores nationwide.
This means that any family walking into a Naturepedic store will now receive accurate, consistent, and culturally sensitive safe sleep guidance from trained staff who can confidently explain the American Academy of Pediatrics’ safe sleep recommendations and help families understand how to create a safe sleep environment.
Safe Sleep Education Now Begins Right on the Box
In addition to training their teams, Naturepedic has taken another meaningful step:
Every Naturepedic crib mattress now includes a QR code on the box that links directly to a safe sleep information page on First Candle’s website.
This gives parents and caregivers immediate access to:
- Life-saving safe sleep guidelines
- Trusted educational resources
- Tips for creating a safe sleep space
- Additional support from First Candle
This integration ensures families receive the same clear, evidence-based messaging whether they’re online, in-store, or at home unboxing their mattress.
Corporate Partnership That Truly Saves Lives
Naturepedic continues to demonstrate what corporate leadership in infant safety looks like. In addition to generous financial support for our programs — including our Let’s Talk Community Chats — the brand has embedded safe sleep into their business model, making education easily accessible for every customer.
“It’s incredible to partner with a corporation like Naturepedic that not only donates to First Candle but truly lives our mission — helping to educate everyone about safe sleep and prevent the 3,700 sleep-related infant deaths that occur each year,” said Alison Jacobson, CEO of First Candle. “Their dedication shows what corporate responsibility looks like, generosity paired with meaningful action that directly impacts families.”
Naturepedic Is a Proud Safe Sleep Guardian
Naturepedic has also earned our Safe Sleep Guardian designation, a recognition given to companies and influencers who commit to:
- Showing babies only in safe sleep environments in all marketing and content
- Sharing evidence-based information with customers
- Helping normalize safe sleep practices online and in person
Their leadership helps amplify consistent and trusted messaging that reaches families across multiple touchpoints.
Together, We Can Save Lives
When brands take bold steps like these — training employees, integrating education into products, and promoting safe sleep guidelines — they help build a safer world for infants and empower families with the knowledge they need.
We are grateful to Naturepedic for being a steadfast partner in this work and for investing in meaningful action that protects babies.
Learn more about our Safe Sleep Guardian program and how your organization can support First Candle.
