ALison JacobsonChief Executive Officer
Executive Director

Alison Jacobson is the Executive Director and Chief Executive Officer of First Candle, a position she has held since 2016. She has been involved with the organization since the loss of her first son to Sudden Unexpected Infant Death (SUID) in 1997, including six years on the Board of Directors and roles as spokesperson and consultant.

She has guided the organization through rebranding and programming expansion, including a focus on addressing the racial disparities in the rates of SUID and how implicit bias and social determinants of health factor into these deaths. This includes the development of First Candle’s safe sleep and implicit bias training program for care providers, Straight Talk for Infant Safe Sleep and its community-based parent education program Let’s Talk Community Chats for infant safe sleep and breastfeeding.

Her collaborative work with organizations and agencies including the Black Mothers Breastfeeding Association, Center for Black Women’s Wellness, March of Dimes, the NICHD, HRSA, CDC and American Academy of Pediatrics has helped her advance the organization’s mission to get every baby to their first birthday.

As a SUID mother herself, she also plays an active role in First Candle’s bereavement program, providing support to families who have experienced a loss and working with families and First Candle’s online support groups.

Under her tenure the organization has been awarded grants from the W.K. Kellogg Foundation and a three-year grant currently underway from the U.S. Dept. of Health and Human Services Office of Minority Health, to examine infant safe sleep policies and practices in the Atlanta Perinatal Region that contribute to health disparities and structural racism, and develop a community-based program to mitigate it.

She is a frequent presenter at maternal and infant health conferences, and First Candle will host the October 2025 International Society for the Study and Prevention of Perinatal and Infant Death (ISPID) conference in San Diego, with the theme of Fostering Unity for Infant Survival: Collaborative Approaches Across Diverse Communities.

Her previous work has included child safety communications and a role as Senior Vice President at Weber Shandwick, one of the world’s largest public relations firms, where she led business development initiatives for Fortune 500 companies and developed rebranding campaigns and launch programs for numerous consumer brands. She was also the founder of Creative Exposure, a public relations firm serving commercial production, special effects, music and animation houses.

She holds a Bachelor of Arts degree in Communications from Marymount Manhattan College.

She has also served on the board of STAR Inc., a Connecticut non-profit serving individuals of all ages who have developmental disabilities.

She and her family reside in Connecticut, where she is a mother and stepmother, and a caregiver to her husband, who has multiple sclerosis, and to a son with intellectual disabilities. #

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