We ‘re so excited when companies and influencers are willing to help spread the word about infant safe sleep in order to reduce the rate of SIDS and other sleep-related infant deaths such as accidental suffocation.
Halo, a long-time supporter of First Candle has always been committed to safe sleep and in fact was founded by Bill Schmidt a SIDS dad. Today they enthusiastically joined our program and became a Safe Sleep Guardian, committing to only showing babies in safe sleep environments.
Sudden Infant Death Syndrome remains the leading cause of death for infants one month to one year of age and, when combined with other sleep-related infant deaths, claims the lives of over 3,500 babies every year. As per the Safe Sleep Guidelines developed by the American Academy of Pediatrics, these deaths can be reduced dramatically by following the recommendations which include:
- Always placing baby in a safety-approved crib, bassinet or play yard with only a firm mattress and tight fitting sheet.
- Baby should always be placed on his or her back.
- Baby should be in the same room with mom, dad or other caregiver but not the same bed for at least six months but preferably the first year.
- Nothing else should be in the baby’s sleep environment including soft bedding, blankets, pillows, stuffed animals or fluffy bumpers.
- If at all possible, breastfeeding is recommended.
Ensuring that every image of a sleeping baby is depicting a safe environment is critical to getting all parents to understand how important this is and making it the norm. “At HALO our mission is to make safe sleep easier for families. We know that parents learn proper safe sleep practices when they are modeled. So, it’s critical that all of our imagery follow safe sleep criteria as recommended by the American Academy of Pediatrics. We are thrilled to join First Candle’s Safe Sleep Guardian Program to help in their shared mission of educating parents about safe sleep,” commented Tricia Weinhold, Director of Marketing Communications for Halo.
If you’d like to learn more about becoming a Safe Sleep Guardian click here.