Safe Sleep Image Guidelines

Every day we see images of babies in unsafe sleep situations – on social media and in ads. 

Why do we need to be so particular about photos of cute babies sleeping?  Because every year approximately 3,700 infants die due to sleep-related deaths—that’s more than 10 babies a day.    And a great majority of these deaths could be prevented by following the Safe Sleep Guidelines developed by The American Academy of Pediatrics.

We need bloggers, photographers and companies to help us model a safe sleep environment so that parents, grandparents and other caregivers understand what this means.  By committing only to post images of babies in safe sleep situations you can become one of our Safe Sleep Guardians. You can post our badge on your website showing that you support First Candle and are committed to helping us save babies’ lives.

To learn more about the Safe Sleep Guardian program contact Alison Jacobson at

Guidelines for a Safe Sleep Image


Sleep Space & Surface


Other considerations